Either you believe in SEO or Page Rank and wonder which is more essential, your thinking is neither here nor there. You are killing your time in wondering the ifs and buts about and what is the exact answer to that question, since even if you knew it there is little you could do to utilize that information.

Why is that? Because SEO, or search engine optimization, is a way of conniving your website, and adding content in it, to please search engine algorithms. Search engines are so complicated today that if you achieve that, then you will also suit visitors to your website. If you satisfy viewers to your website, then they will stay on the page they landed on and read it. They will then click to read other articles on your website, and might even make a buy.

In no doubt, some will run off right away, but if the search engines feel that your content is good enough for a high placement in their index for the search term, or keyword, that your visitor utilized to get to your web page, then it is more likely that you will attain a moderately high stick rate of people to your site than a inferior one.

Now, bear in mind if you thought Google PageRank more significant (and PageRank is accurate, not Page Rank). You would then consume more of your time trying to get links back to your site than you would be accurately optimizing your site and filling it with great content. If you were victorious in that difficult job, then Google, and perhaps other search engines, would list you a bit higher in their index, not because their spiders thought your site was related to the search term used by the potential visitors, but because other websites though so.

You will then get viewers to your website, and the page and or article content they land on would have to be appropriate to the search term they used or they will without delay leave. If it is related, they will stay, possibly even visit other web pages and maybe even make a purchase.

Do you see the difference? You get essentially the same end result. How can you decide which is the more key. There is one easy way to do this, and one that I have put in play  more times than not. build two websites around the same keyword. Make the keyword the name of the website and then apply traditional theoretical SEO to one site, together with some of the additional special tips that can make the difference between accomplishment and failure.

Then apply only small amounts SEO to the other and make sure you have closely the same content on each, but rewritten to stay away from duplicate content or that would cancel out the test. Nonetheless, with the second site, you must create as many links back to your website as can do, using non-reciprocal links where promising, but reciprocal links where necessary. There are a small number of ways in which you can create lots of one-way links to selected pages on your site, and you ought to make that your home page for the purposes of this test.

Wait 3-4 weeks then check Google, Yahoo and MSN for the standing of each of your sites. You will discover that your first website will usually be ranked higher for the keyword that both sites are built around. Check again about 3 months later, and will likely find that website 2 will feature higher as the links start to take result, but then the first site will surpass it as it generates its own links as expected.

In essence, what this shows  to me and you  is that it is crucial to optimize your website for search engines in the traditional standard way, but that for unsurpassed results you must also have a great level of links back to your site. There are easy, ways to attain both, but that would be the topic of another article. Nevertheless, in the end, if you utilize both, then you will accomplish the  finest results.