Ranking close to the top on the most important Search Engines is the actual key to bringing free, specific niche traffic to your website. Search Engine Optimization (SEO) will assist to take your website higher than your competitors, and that much closer to that number 1 spot.
When a search is performed on Google, the ensuing Search Engine Results Pages (SERPs) are determined depending on certain criteria laid out by that specific Engine. These criteria would be the position and density of the chosen keywords within the site, external link popularity, …